Unique Consumer Insight and Engagement

Audiense is the #1 Audience Intelligence platform, aiming to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies.

We offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation and Audiense Connect (aka Socialbro): A Twitter marketing tool.

AUDIENSE INSIGHTS

Key Features:

• Audience Analysis
• Audience Segmentation
• Influencer Identification and Discovery
• Personality Insights

AUDIENSE CONNECT

Key Features:

• Community analysis & management
• Chatbots & Broadcasts
• Advanced monitoring & listening
• Advanced monitoring & listening

What are we trying to solve?

• Tackling traditional consumer research: it's time-consuming, static and very expensive 
• Incorporation of social data into organisational strategies: Making use of audience-based data rather than just conversational keyword-based data
• Brand strategy & personalisation have become very tactical at the expense of performance marketing

Benefits

1. Data based audience identification

2. Identifying effective interest & affinities

3. Strategy Personalisation.

4. Compliment your tech stack

https://www.svcfacilitators.com/software-security/audiense

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